Vote Rev Action Fund, an organization renowned for its creative, data-driven voter mobilization strategies, has pioneered new approaches to relational organizing—a proven method where individuals leverage their personal relationships to encourage friends, family, and community members to take action, like voting.
For the 2024 election cycle, they crafted a unique relational outreach campaign combining site-based canvassing, customized postcards, and personalized text messaging with Daisychain.
Vote Rev Action Fund staff positioned themselves in high-traffic areas, recruiting passersby to become “Mobilizers” who agreed to remind five or more friends to vote. Mobilizers provided their friends’ names and looked up their addresses on the voter file. Staff then snapped a photo of the Mobilizer holding a sign reminding people to vote. This photo was later printed on postcards, which were mailed to the friends before the election.
By using Daisychain's charms feature, Vote Rev Action Fund kept the Mobilizers engaged by sending personalized text messages, featuring the same photo of them that would be sent to their friends. These messages encouraged Mobilizers to follow up and remind their friends to vote.
In some cases, Mobilizers received personalized GIFs to add a dynamic touch to the reminder and further encourage mobilizers to reach out to their friends.
Vote Rev Action Fund used Daisychain to help build an innovative voter turnout program that integrated relational postcards, text messages, and personalized GIFs into a seamless outreach strategy. They wanted to move beyond the impersonal, one-size-fits-all images that mobilizers were getting flooded with, and instead catch their attention with their own image and animated content featuring their personal voting record.
The postcards served as tangible personal reminders, while the GIFs and text messages kept the engagement fun and dynamic. This multi-channel approach ensured that Mobilizers remained committed to their task and encouraged their friends to vote all the way through election day. And Daisychain’s features made it simple to send timely reminders and personalize messages (and images!) at-scale while minimizing grunt-work.
Vote Rev Action Fund’s creative use of relational organizing, powered by Daisychain, highlights the power of blending personal outreach with tech-enabled solutions. This campaign not only engaged Mobilizers but also reinforced the critical role of relationships in driving civic participation.
As campaigns look for scalable, human-centered solutions, Vote Rev Action Fund’s sets a new standard for voter mobilization efforts.
"Daisychain’s ability to personalize the images we sent out made our campaign both scalable and personal, which is exactly what we needed."
Vote Rev Action Fund designs, field tests, and quickly mainstreams civic engagement innovations with and for nonprofits that amplify the power of historically disenfranchised communities.
Vote Rev's team will work side-by-side with your organization to design and implement tactics that work. Their training and coaching services provide partner organizations with end-to-end support for tactics that are easy to understand, easy to adopt, and easy to scale.
Interested? Connect with the Vote Rev team.
