Rank The Vote, a national organization working to advance ranked-choice voting (RCV), sought to mobilize supporters effectively for a key city council hearing in Boston. With an upcoming vote on RCV, they needed a rapid, targeted outreach strategy to engage local advocates and drive them to action.
"Daisychain was crucial to help us with this effort — and it was our most successful single-run campaign of the year by a mile."
Rank the Vote had a strong understanding of who was most likely to support their cause, but they needed a way to connect with these individuals efficiently and move them from passive supporters to engaged advocates. Their goals were:
To maximize impact, Rank the Vote implemented a multi-channel engagement approach, integrating Daisychain’s scalable texting platform with their existing organizing tools. This allowed them to:
The campaign achieved remarkable success in just three days:
✅ 1,600+ advocacy emails sent to city council members
✅ 50+ in-person attendees at the hearing – so many that not all could speak before time ran out
✅ Cost-effectiveness: The campaign delivered high engagement at a budget-friendly rateDaisychain played a crucial role as the connective layer, ensuring that messages reached the right people at the right time and catalyzed swift action from supporters.
Daisychain played a crucial role as the connective layer, ensuring that messages reached the right people at the right time and catalyzed swift action from supporters.
Encouraged by this success, Rank the Vote is expanding its digital organizing strategy, equipping local chapters with dedicated Daisychain accounts to streamline outreach and empower grassroots advocates nationwide.
By leveraging Daisychain’s platform, Rank the Vote continues to scale its impact, ensuring that engaged supporters translate their efforts into transformative change to make our election
Rank the Vote is building a powerful movement to bring ranked-choice voting to communities across the country. With a deep commitment to democracy and grassroots empowerment, they work alongside local partners to launch, support, and win RCV campaigns.
Their team brings strategic savvy, organizing muscle, and a collaborative spirit to every campaign they run — helping coalitions grow stronger and smarter with every effort.
Interested in learning more? Check out Rank the Vote's website.
